Tourism receipts from Lady Gaga's gigs could be up to $150m: Experts

Shows in May solidified S'pore's position as a premier concert destination in Asia

- Anjali Raguraman

Lady Gaga's run of four Singapore-exclusive concerts in May raked in an estimated $100 million to $150 million in tourism receipts for the Republic, said experts.

While this was a fraction of the $350 million to $500 million that Taylor Swift's and Coldplay's concerts in 2024 generated in total, it still solidified Singapore's position as a premier concert destination in Asia, they said.

Figures published by American music and entertainment publication Billboard in end-June showed that Lady Gaga's Singapore concerts grossed US$40.8 million (S$52 million) from the sale of 193,000 tickets.

The monthly report of top-grossing concerts showed that her only stop in Asia on the Mayhem tour, held at the National Stadium on May 18, 19, 21 and 24, averaged around $13 million a night.

The stadium can hold about 50,000 people.

The shows were Lady Gaga's only ticketed concerts in May, since her free concert on May 3 on Copacabana Beach in Brazil before 2.5 million people.

Maybank economist Brian Lee said tourism receipts related to Lady Gaga's concerts may amount to between $100 million and $150 million. He noted that the $52 million of revenue from her May concerts is half the $104 million brought in by Swift's March 2024 concerts in Singapore.

Concert revenue primarily refers to ticket sales, whereas tourism receipts encompass spending by overseas visitors on everything ranging from accommodation and food and beverage, to shopping and services.