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TikTok rival Xiaohongshu expects profit to triple to $3.9b
The Straits Times
|September 06, 2025
Xiaohongshu Technology is on track to triple its profit to US$3 billion (S$3.9 billion) in 2025, making progress with commercialisation on the way to a potential public listing.
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BEIJING -
The social media firm recently updated investors on its latest projections for the full year, according to people briefed on the numbers. In the field of visual-based social platforms, Xiaohongshu's profit forecast is roughly 50 per cent higher than Pinterest's earnings in 2024 and well ahead of Snap, which has yet to complete a profitable year.
Built around its eponymous app that is also known as RedNote outside China, Xiaohongshu has 300 million monthly active users and a loyal following among users who treat it as their daily source of news and diversions.
Cette histoire est tirée de l'édition September 06, 2025 de The Straits Times.
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