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Sweden's Soft Hooligans send inclusive message
The Straits Times
|July 17, 2025
Swedish supporters' group the Soft Hooligans have brought their chants, drums and message of inclusion to Switzerland to support their national team at Euro 2025, to promote good vibes in the stands and better conditions for women's football.
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The idea for the Soft Hooligans came about in 2017 when Kajsa Aronsson, 61, and her daughter Estrid Kjellman, 29, attended the Women's European Championship in the Netherlands.
"It was just so incredibly dead. We shouted sometimes, we cheered, and people looked at us as if we were completely crazy," Kjellman told AFP.
"We joked that we were hooligans. And then we were like: 'But we're not like other hooligans, we're soft hooligans,'" she added with a big smile.
The young woman then created a Facebook group to spread their message.
"In the beginning, there was no defined cheering section," Aronsson explained.
Kjellman said: "We had to build everything from scratch and get people to want to stand in the stands. Early on, it wasn't even that much fun to attend the games."
Cette histoire est tirée de l'édition July 17, 2025 de The Straits Times.
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