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Pop Mart shares plunge as Labubu craze cools

The Straits Times

|

October 24, 2025

HONG KONG - Pop Mart International Group shares plunged on Oct 23, reflecting renewed concerns about the toymaker’s long-term sales outlook despite a strong third-quarter performance.

Pop Mart shares plunge as Labubu craze cools

Labubu figurines on display at an exhibition in Shanghai, China, on Oct 15. Pop Mart's shares have lost steam in recent months and are down about 30 per cent since a late-August peak, hurt by profit-taking and concerns that frenzied demand for its products is unlikely to be sustained.

(PHOTO: BLOOMBERG)

The Hong Kong-listed stock dropped 12.3 per cent as at 1.10pm. The counter eventually ended 9.4 per cent lower on Oct 23.

The decline reversed a 2.4 per cent gain on Oct 22, after the manufacturer of popular Labubu dolls reported annual revenue growth of as much as 250 per cent in the three months ended September.

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