Nominations Open for New Scheme to Support S'pore Heritage Brands

Selected businesses will benefit from greater brand visibility, get help to grow and innovate

- Chin Soo Fang

Have in mind a decades-old bakery or traditional medical hall that you think deserves more support? Singaporeans can nominate local heritage brands for the new SG Heritage Business Scheme, aimed at recognizing brands and supporting efforts to grow.

Businesses selected can benefit from support in branding, marketing, and consultancy services by the National Heritage Board (NHB) and other agencies.

To qualify, businesses must be registered in Singapore and have operated here for at least 30 years. Among other conditions, they must also be located within Singapore's central area, namely Chinatown (Kreta Ayer, Bukit Pasoh and Neil Road), Kampong Glam, Little India, the Civic District, Bras Basah, Bugis and Orchard.

The selected businesses will benefit from greater brand visibility to increase consumer awareness.

A specially designed SG Heritage Business mark will be introduced to help the public easily identify and support designated heritage businesses. Such businesses can use the mark on their marketing channels, such as in product packaging, in-store and digital displays or social media posts.

The businesses will be listed in a directory on NHB's heritage portal Roots.gov.sg. They may also be featured at NHB's Singapore Night Festival, Singapore HeritageFest and events of heritage institutions such as the Indian Heritage Centre.

The selected businesses may also receive consultancy support to help develop or transform for long-term sustainability. This could include assistance in identifying new business opportunities or connecting with relevant forms of support.