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New initiative enables local businesses to widen sales reach
The Straits Times
|February 08, 2025
A fledgling initiative from online shopping platform Shopee and Enterprise Singapore (EnterpriseSG) to boost sales in Malaysia and Thailand has brought the sweet smell of success for candy seller Chelsea Chan.
Ms Chan, who has been selling her Candy Cottage products on the site since 2018, joined the Shopee International Platform (SIP) during its pilot phase in September 2024.
SIP enables local businesses to sell and promote their products on Shopee's Malaysia and Thailand marketplaces without extra cost.
Around 8,000 sellers have joined the programme since Sept 30, 2024, racking up an eightfold increase in orders and gross merchandise value, a result that exceeded expectations.
Ms Chan was initially doubtful that customers from Malaysia and Thailand would buy her tasty treats but the programme helped boost Candy Cottage's overall monthly sales by around 5 per cent.
Cette histoire est tirée de l'édition February 08, 2025 de The Straits Times.
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