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Clear standards needed for professional life coaches

The Straits Times

|

April 07, 2025

Recent articles in The Straits Times on life coaching in Singapore have sparked useful public debate on the value, credibility and cost of coaching services (Life coaches who help clients through heartbreak, stress and personal challenges; and Life coaching: Help, hype or hustle?, both March 29).

- Jason Leow

As a practising coach, I welcome the spotlight. But the coverage also brought out deeper issues around how coaching is understood, priced and governed in Singapore.

Psychotherapy and counselling in Singapore are guided by recognised academic qualifications and professional registration with established associations. While not governed by statutory regulations, these professions operate within well-defined standards and predictable market expectations.

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