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American Eagle Outfitters defends controversial Sydney Sweeney jeans ad
The Straits Times
|August 05, 2025
American Eagle Outfitters defended its media campaign featuring American actress Sydney Sweeney following criticism that the advertisements have racist undertones.
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The spot "is and always was about the jeans", the company said in a post on Instagram. American Eagle said it will "continue to celebrate how everyone wears their AE jeans with confidence, their way".
The apparel retailer launched an advertising blitz last week with the tagline, "Sydney Sweeney Has Great Jeans".
One of the campaign's videos plays on the same-sounding word "genes" as Sweeney, 27, zips up her jeans and intones that "genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour".
Cette histoire est tirée de l'édition August 05, 2025 de The Straits Times.
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