Tariff concern windfall: The world's biggest names are racing to enter India

AS tariff concerns begin to cast a shadow on growth prospects in major global markets such as the United States - where inflation risks and pressure on consumer spending loom large - India is increasingly emerging as a sweet spot for foreign brands.

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From Spanish fast fashion label Bershka to Korean skincare player Sungboon Editor, a host of global names are eyeing India. A young, tech-savvy population is reshaping how households discover and engage with brands, and this shift which accelerated after the pandemic shows no signs of slowing down despite global economic uncertainties.

Earlier this week, Canada's Lululemon announced its intention to enter the Indian market, with a launch expected in the second half of 2026. It joins a growing list of foreign brands planning an India foray.

While some companies may delay their entry due to tariff-related uncertainty, their appetite for India remains undiminished. Reliance Retail, for instance, has already launched six international beauty brands in the country so far this year.