This 'negosyo' convention attracts 50,000 'sari-sari' store owners, MSMEs

Vina, 61, a sari-sari store owner from Pandacan, Manila, lined up as early as 6 a.m. for two consecutive days to get first dibs on the amazing deals offered at the 2025 Puregold Tindahan Ni Aling Puring (TNAP) Sari-Sari Store Negosyo Convention held from May 15 to 17 at the World Trade Center in Pasay City.

- By LAI S. REYES

Twenty-minutes into her shopping spree, Vina's cart was already filled with fast-selling products — instant noodles, canned goods, chips, shampoo (in sachets) and laundry detergent — that her suki buys on a daily basis.

"I always stock up on these essentials kasi mabenta sa lugar namin," Vina shares. "I came here early to grab buy-one, take-one deals and get freebies to maximize my profit."

Vina is just one of the over one million TNAP members who take advantage of the annual negosyo convention not just to gain access to exclusive deals and promotions, but also to network with other business owners, connect with Puregold partners, and avail of free seminars to enrich their entrepreneurial knowledge and skills as sari-sari store owners.

The 2025 convention's theme, "Piliin si Aling Puring, Kayang-Kaya Umasenso," has a bold proposition: that financial mobility, even national growth, can be built one store at a time.