'Retail sector remains upbeat ahead of holiday rush'

The country’s retailers remain optimistic on Christmas season sales despite ongoing challenges in the country.

- Louella Desiderio

Philippine Retailers Association (PRA) chairman Roberto Claudio and president Alice Liu said the group is optimistic on the upcoming Christmas season, which is traditionally the busiest and most vibrant period for retailers.

“Despite headwinds, the resiliency and resourcefulness of Filipino consumers continue to anchor industry confidence,” the officials said.

The PRA is also banking on the influx of overseas Filipino workers (OFW) remittances, which historically boosts spending on value-for-money gifts, household needs and personal purchases during the holidays.

Given this outlook, the PRA is encouraging retailers nationwide to prepare their strongest value offerings, as well as their stores and online channels for increased activity.

“The PRA stands ready to support our members as we work together to deliver a positive, inclusive and accessible holiday shopping experience for all,” Claudio and Liu said.