Recruiting Gen Z voters

Rapper Yung Gravy has a pitch for young people who may be on the fence about voting.

- By CALLIE HOLTERMANN

"Girls will like you," he said in an interview last week with The Daily Cardinal, a student newspaper at the University of Wisconsin-Madison. "Do it."

On Wednesday, Yung Gravy, 28, performed a free concert at a venue near the university where he started his music career as a student. Then he led a parade of about 750 people to a polling place in Madison, where 400 of them voted, according to event organizers.

The concert was part of the Party to the Polls Purple Tour, a series of nonpartisan events aimed at encouraging voter turnout in areas with high concentrations of young people and low-propensity voters. It is one of many efforts unfolding in the final days of the race to engage members of Generation Z, whose votes are being vigorously pursued by both campaigns.