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Pinoys top Facebook, YouTube users globally

The Philippine Star

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October 16, 2025

Facebook and YouTube remain the most popular social media platforms in the Philippines, with Filipinos emerging as the most frequent users of these sites globally, a report released yesterday showed.

- -Janvic Mateo

The Digital 2026 report released by media, social and consumer intelligence company Meltwater and creative agency We Are Social - found that 83.3 percent of the Philippine population are using the internet.

While this is far from almost universal access already achieved by some countries, the report showed that adoption of internet in the Philippines is above the global average of 73.2 percent.

At least 99.5 percent of internet users in the Philippines said they used at least one social media or messenger platform in the past month.

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