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PHARRELL WILLIAMS AND NIGO: A COLLABORATION OF FRIENDSHIP, STYLE, AND CULTURAL EXCHANGE AT LOUIS VUITTON

The Philippine Star

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August 06, 2025

What happens when two of the most influential tastemakers of the past two decades take on one of fashion's most iconic houses? You get a collection that doesn't just merge past and present, but one that redefines what luxury can look like today.

- MONIQUE TODA

PHARRELL WILLIAMS AND NIGO: A COLLABORATION OF FRIENDSHIP, STYLE, AND CULTURAL EXCHANGE AT LOUIS VUITTON

The Louis Vuitton fall-winter 2025 men's collection, co-created by men's creative directors Pharrell Williams and Nigo, feels like a collaboration of friendship, style, and cultural exchange. It's rooted in the duo's shared streetwear DNA but elevated by the craftsmanship and tailoring synonymous with Louis Vuitton. The result? A bold fusion of urban cool, dandy elegance, and cultural storytelling.

PHARRELL X NIGO: A PARTNERSHIP WITH HISTORY

Pharrell and Nigo's creative synergy didn't start here, it's been in existence since the early 2000s. Their joint ventures, from the launch of Billionaire Boys Club and Icecream in 2003 to the nowiconic Louis Vuitton Millionaires 1.0 sunglasses in 2004, have long shaped the conversation on what happens when hip-hop swagger meets Japanese cool.

Their LV2 capsule in 2020 hinted at what was possible, but fall-winter 2025 fully realizes their vision: an archive of cultural references reframed as modern luxury.

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