JFC readies 800 more stores this year

Food giant Jollibee Foods Corp. (JFC) is planning to invest as much as P21 billion this year for the opening of up to 800 stores to expand its international footprint.

- Elijah Felice Rosales

JFC chief financial and risk officer Richard Shin yesterday announced that the Jollibee Group is allocating between P18 billion and P21 billion for capital expenditures in 2025.

The objective for the fast food leader in the Philippines is to open 700 to 800 stores across brands and across regions, hoping that this will raise its system-wide sales by as much as 12 percent and store network by up to eight percent.

Shin understands this would be a challenging task for JFC given that certain brands and regions are performing below expectations.

However, he believes the company can sustain its expansion with the Philippine market and the Jollibee brand as its backbone.