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Voters want PM to rebuild trade ties with EU, new poll reveals

The Observer

|

April 13, 2025

A clear majority of UK voters want the government to concentrate on rebuilding trade ties with the EU over forging a new economic deal with the US, according to research published this weekend.

- Toby Helm Political Editor

Voters want PM to rebuild trade ties with EU, new poll reveals

The study, based on analysis of polling that used new methods of questioning participants, suggests people of voting age now see their economic interests, and the UK's, as far more closely linked to open trade relations with our EU neighbours than any deals that Keir Starmer might or might not strike with the US.

The analysis shows how far the UK public has turned back in favour of the EU since the Brexit referendum, and it indicates the trend could be strengthened as a result of the economic turmoil unleashed by US president Donald Trump’s tariff announcements and resulting global financial panic over recent days.

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