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Betting apps target eyeballs via surrogate ads in TNPL
The New Indian Express
|June 11, 2025
WHILE the Tamil Nadu Online Gaming Authority (TNOGA) is cracking down on online betting platforms, several betting apps from foreign countries are the main sponsors of multiple teams of the ongoing Tamil Nadu Premier League (TNPL) through surrogate advertising, with minor tweaks to the names of their apps.
The betting apps which are sponsoring teams include dafabet, 1xBet, MELBET, Cricadda, Pin-up Cricket, JSK1, etc. In a bid to circumvent regulations, these apps are being promoted through surrogate advertising. For instance, 1xBet is advertised as 1xBat, dafabet as dafanews, MELBET as MELBAT, Cricadda as Cricadda news, JSK1 as JSK1 news, among others. The apps are mainly visible on the team jerseys while some are displayed on the ground. TNPL is an eight-team franchise-based cricket contest organised by the Tamil Nadu Cricket Association.
Cette histoire est tirée de l'édition June 11, 2025 de The New Indian Express.
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