All That Glitters Is Actually Gold!

Any Indians believe that we are, as a nation, among the best investors in gold worldwide.

- ASHOK KUMAR

But quite often, the difference between physical consumption and investment is lost. Interestingly, studies across the Indian sub-continent have found that there is a clear emotional connect between the yellow metal and its consumers. A gold loan financing company's CEO, I professionally interacted with, told me that irrespective of gold price swings, his company's delinquency ratio always remained minimal.

Other than commodity traders who deal in the precious metal and are not averse to selling it when found profitable to, the rest, by and large tend to hoard and pass gold down their generations. This has been the historic trend in India.