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When a dairy vendor tried to 'milk' demand for booze

The New Indian Express Thiruvananthapuram

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August 14, 2025

AT a time when a Bevco proposal on home delivery of liquor is being debated, here is the story of a 51-year-old man who aced it. But instead of being hailed as an innovator, this Aluva milk vendor's venture landed him in handcuffs.

- ABDUL NAZER M A

After being tracked by the Ernakulam rural police and caught red-handed, Sunil was arrested and later remanded to judicial custody for illegal sale of liquor.

He eventually managed to secure bail, but was sent off with a stern warning from the police: "Don't try playing too smart."

Sunil ran a modest dairy farm adjacent to his home in Edayappuram, tending to a few cows and supplying fresh milk to neighbourhoods including Keezhmad, Edayappuram, and Nature Kavala. Thanks to the purity of his products, especially the milk, he had built a strong reputation in the area.

Things, however, got murky when people started eagerly waiting for the sound of his moped horn signalling their daily delivery not just for the milk.

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