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Mysore Sandal Soap planning new packaging, logo
The New Indian Express Mangaluru
|December 19, 2024
KARNATAKA Soaps and Detergents Limited (KSDL), globally recognised for its iconic Mysore Sandal Soap, is set to expand its footprint with the addition of around 480 new distributors across India in 2025.
While the brand has primarily been available in the southern states, it will now branch out to regions like Jammu and Kashmir, Nagaland, Gujarat, Punjab, and all other states to increase its market presence.
Moreover, the oval-shaped Mysore Sandal Soap, which has kept the same logo, packaging-red and green-coloured cardboard boxes and tagline "The only soap with 100% pure sandalwood oil", for the past 40 years, will refresh its branding next year, with a new logo and tagline.
Cette histoire est tirée de l'édition December 19, 2024 de The New Indian Express Mangaluru.
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