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It's 'showtime' as DMK hires consultant to win 2026 poll

The New Indian Express Chennai

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January 19, 2025

AHEAD of the 2026 Tamil Nadu Assembly elections, the ruling DMK has signed a pact with Robin Sharma, a prominent political strategist and director of Showtime Consultancy, to enhance its campaign strategies.

- S KUMARESAN

It's 'showtime' as DMK hires consultant to win 2026 poll

Party sources revealed that while the DMK relied on Prashant Kishor's I-PAC during the previous Assembly elections, the leadership has recognised the importance of third-party consultation to address grassroots-level challenges and adapt to the evolving political landscape.

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