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KSDL Going Global, to Launch Ultra-Luxury ₹3k Premium Soap
The New Indian Express Bengaluru
|April 03, 2025
WITH an aim at tapping the international market, Karnataka Soaps and Detergents Limited (KSDL), which manufactures iconic Mysore Sandal Soap, is all set to launch an ultra-luxury 150-gram 'Mysore Sandal Millennium Super Premium Soap', which will be priced at Rs 3,000.
Branded as its exquisite collection, "Kala Loka - Treasure of Karnataka", the soap is made of high-quality natural sandalwood oil, making it a premier product. It will be available only in shops at airports and exported based on demand.
KSDL has designed an exclusive pack for this luxury soap, moving away from its usual green, red, and yellow theme.
The soap will come in a pink and cream pack, giving it a premium look instead of its usual green, red, and yellow theme. As the product targets foreign customers, each box will have a card explaining the 'Story of Mysore Sandal'.
Cette histoire est tirée de l'édition April 03, 2025 de The New Indian Express Bengaluru.
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