Relatability Is The Key

Ace designer Neeta Lulla on her journey in fashion, the evolving mindset of young designers, and why passion and perseverance are the real cornerstones of creativity

- DARSHITA JAIN

In a space overflowing with imagination and fresh ideas, Neeta Lulla's presence at Hamstech Creators Collect 2025 felt more like a homecoming than a celebrity appearance. She didn't arrive with an air of glamour but walked in with the ease of someone returning to something dear. And rightfully so. "I've always felt fabulous being associated with Hamstech for the past 18 years. Every year, it has been an absolute delight to be part of the show. This time, the concept is refreshingly different; it brings together an amalgamation of all the courses Hamstech has to offer, and the platform looks wonderful," she says, a soft smile playing on her lips.

You don't need to know her entire portfolio to understand her passion; it shows in the way she speaks about young talent. When asked what she notices first in a designer's work, her answer is refreshingly honest. "Honestly, I look at their affinity for craft; how much they like their craft, their technique, and also a touch of how they relate to what is being shown to them and what is being asked of them. So, essentially, relatability is the most important factor," Neeta explains.