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Incredible India drive aims new markets & rebranding
The Morning Standard
|November 17, 2025
Strategy to highlight heritage, culture, and modern tourism offerings
THE Ministry of Tourism has launched efforts for rebranding one of its most successful campaigns—Incredible India—to target new markets.
The ministry is also set to start working on a complete new comprehensive brand strategy and executing integrated marketing campaigns highlighting India’s diversity, culture, heritage, and modern tourism offerings.
The campaign was launched in 2002 to promote the country as a world-class travel destination. According to the officials, the aim for repositioning the ‘Incredible India’ brand is to refresh, strengthen, and align the brand with evolving traveller expectations and drive sustained growth across international and domestic source markets.
Cette histoire est tirée de l'édition November 17, 2025 de The Morning Standard.
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