GST rate cut: FMCG cos line up offers

Offers range from more distributor discounts to consumer schemes with extra quantities

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WITH the deadline for implementation of revised goods and services tax (GST) rates around the corner, fast-moving consumer goods (FMCG) companies are adopting different ways to pass on the benefits of reduced taxes.

Measures range from distributor discounts to consumer schemes offering extra quantities at current prices, ensuring smoother transition to the new tax regime. "All stocks in the company's account have been stickered, if they are high priced. For smaller packet products, we are opting for pack offers," said a founder of a Kolkata-based FMCG company. Explaining further, he said for a five-rupee packet, companies are opting for consumer schemes like one free unit with a few purchases since the ₹5 price point cannot be altered.