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Aditya Birla Group enters jewellery business
The Morning Standard
|July 27, 2024
ADITYA Birla Group Chairman Kumar Mangalam Birla, on Friday announced the launch of the Group's jewellery retail business, marking the Group's foray into ₹.6.7 lakh crore Indian jewellery market.
The business, launched under the brand Indriya, aims to secure a position among India's top three jewellery retailers over the next five years. This ambitious venture is backed by an investment of 5,000 crore.
Birla will now be competing in a market that has a strong presence of other conglomerates such as Tata Group-owned Tanishq and Reliance Jewels. The other big players in the organized market are Kalyan Jewellers, Malabar Gold, Joyalukkas Jewellers and Senco Gold.
Cette histoire est tirée de l'édition July 27, 2024 de The Morning Standard.
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