The economic impact of Amapiano: When culture, creativity, and commerce collide

It seems I may have been the only one in South Africa who missed the Scorpion Kings Live with Friends concert—talk about living under a rock.

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My consolation prize? Catching up on the lyrical miracle via Instagram stories, because my people are always standing on bizness.

And honestly, with the seamless production and futuristic visuals, it almost felt like watching a 3D blockbuster from the comfort of my bed.

South Africa has long carried the world on its cultural shoulders, and this show etched the duo's names firmly into our creative history books. Beyond the spectacle, the event was a bold reminder that creativity is not just entertainment, it is a force that shapes social experiences, builds industries, and drives economies.

Amapiano, once the soundtrack that kept us together during Covid-19 lockdown, is now a global cultural export. It has created careers, inspired collaborations, and illustrated the potential of public-private partnerships in fuelling iconic moments. One unexpected highlight? Prasa.

Yes, the Passenger Rail Agency of South Africa. For once, the trains ran like a well-oiled machine-safe, efficient, and running into the early hours. Picture this: hopping from Gautrain to Shosholoza like you're in New York navigating a perfectly organised subway.