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Turning Creativity into Commercial Impact: Fudge Marks Five Years as Sri Lanka's Only Behavioural Science Communications Agency
The Island
|April 26, 2025
Fudge celebrates five years as Sri Lanka’s first, and currently only, behavioural science communications agency, known for turning creativity into hard numbers both at home and overseas.
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Fudge was launched in 2020 on the belief that agencies should aim for profit, not just mere engagement, when working with clients. As a result, Fudge has ensured that it builds behavioural evidence into every brief. The approach keeps the work closely aligned to the financial performance of the campaign and has helped the agency to win over prestigious local clients such as the Colombo Stock Exchange (CSE), Fairfirst Insurance and AIA Insurance.
Sharing his ground-breaking mindset,
Cette histoire est tirée de l'édition April 26, 2025 de The Island.
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