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Phoenix Ogilvy and SriLankan Airlines bring home the country’s first APAC Effie Award
The Island
|September 30, 2025
Award-Winning Campaign Recognised for Driving Inbound Travel
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Phoenix Ogilvy Sri Lanka and SriLankan Airlines have made history as the first Sri Lankan advertising agency and brand to win at the coveted APAC Effie’s, held recently in Singapore.
The campaign, Relive the Epic of the Ramayana Trail, was the sole entry shortlisted in the Travel and Tourism category from the entire Asia Pacific region and was awarded a Bronze Effie, highlighting the campaign’s role in revitalizing inbound tourism at a crucial time for the nation’s economy.
Cette histoire est tirée de l'édition September 30, 2025 de The Island.
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