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Waitrose charts rise of posh staples for show-off pantries
The Guardian
|November 28, 2024
Spruced-up versions of pantry staples such as extra virgin olive oil, balsamic vinegar and tinned fish have become middle-class lust objects for home cooks, according to a report.
A food cupboard stocked with chic glass bottles, jars and decorative tins (in the front row at least) has become a status symbol, according to Waitrose's annual food and drink report.
For example, demand for premium extra virgin olive oil has grown by 15% this year, while for apple cider vinegar the figure is 6%. Meanwhile, sales of Cornish salt flakes are up by 79% year on year.
Cette histoire est tirée de l'édition November 28, 2024 de The Guardian.
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