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T for who? Would you pay £160 for this T-shirt?
The Guardian
|December 14, 2024
The T-shirt is white with a soft, almost cosy feel. It's heavy, too. Made from Supima brushed cotton, it has a crew neck, subtle stitching, slim elbow-length sleeves and sits slightly below the hip. It's comfy and fits perfectly. It's also a white T-shirt. And who in their right mind would pay £160 for something they may spill coffee down?
This season Sunspel - the upmarket basics menswear company who put James Bond and Brad Pitt in luxury tees - have launched a bespoke T-shirt service for men and women. Customers are measured and quizzed on tweaks - you can change the fabric, the stitching, arm and hip lengths. It takes about a month from start to finish, and is made in Sunspel's Long Eaton factory.
If bespoke T-shirts sound ludicrous, that's because they are. The term generally refers to suits and a process idealised by the upper classes. When Jennifer Aniston revealed in 2014 she tailors her T-shirts, it made the news.
Cette histoire est tirée de l'édition December 14, 2024 de The Guardian.
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