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Ready for impact World Cup a landmark for transformed women's game

The Guardian

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August 22, 2025

The first Women's Rugby World Cup ran on grit, goodwill, vodka and raffle tickets.

- Andy Bull

Ready for impact World Cup a landmark for transformed women's game

The first Women's Rugby World Cup ran on grit, goodwill, vodka and raffle tickets. Back in 1991, the men who were in charge of the sport did not just refuse to sanction the new women's competition, they made legal threats against the four organisers, who had to design their own team and tournament logos to avoid a copyright lawsuit. The women approached more than 600 businesses for support, but could not persuade one to sign on so the 12 teams had to cover the cost of their own transport, food and accommodation. The Russian team did it by trading the booze they had brought over with them.

Sport, and society, has changed so much since the first tournament that the 10th, which begins when England play the USA at the Stadium of Light tonight, feels almost unrecognisable from the first. The opening match is a reprise of the first final, when the USA beat England 19-6 in front of a crowd of 3,000 at Cardiff Arms Park.

By the fifth final, England v New Zealand in Edmonton in 2006, the crowd had doubled to 6,000. By the sixth, which was the last to be held in England, it had doubled again, with 13,000 coming to watch England lose to New Zealand at the Stoop. This year's match will be at Twickenham, in front of a full house of 82,000.

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