Prankster v puncher Paul's fight with Joshua is all about fame and bluster, money and eyeballs

"If it's all straight up and proper, you would worry that he takes this kid's head off," reckons Barry McGuigan.

- Jonathan Liew

"Could get his jaw broke, his head smashed in, side of his head caved in, God forbid he could get a brain bleed," says Carl Froch on his YouTube channel. "It could be the end of him. It could be his last day on Earth," David Haye tells Sky News, with the sort of apocalyptic glare I try to give my children when they want to jump in a muddy puddle.

Yes, this week everyone appears to be deeply concerned for the wellbeing of 28-year-old YouTube celebrity Jake Paul. The announcement of his fight against Anthony Joshua next month has generated a flood of foreboding prognoses, and fair enough. Stepping into the ring with a two-time world heavyweight champion when a) you're not even a heavyweight, b) your record consists almost entirely of novices and geriatrics and c) you still fight like a marmoset trapped in an empty crisp packet: on some level, we all know how this might go.

Here's how it's actually going to go, if it even happens. Jake Paul is going to be fine. Jake Paul: structurally unharmed. Jake Paul will gurn for the celebrities at ringside - maybe Lionel Messi, maybe Snoop Dogg - and at one point he will almost certainly drop his arms to his sides and dare Joshua to hit him. Jake Paul will hang in there.