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'People get cancelled quickly. Coaches are not seen as humans'

The Guardian

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October 02, 2025

After being inducted into the National Football Museum's Hall of Fame, Emma Hayes issues a warning to the sport

- Tom Garry

With hands raised eagerly, the children from Abbott Community primary school want to quiz the USA head coach.

The plan was for Emma Hayes to take just a few questions from the youngsters at the National Football Museum, but she wants to answer them all. Even her son, Harry, watching on, raises a hand. The tone is light, fun and educational as Hayes celebrates induction into the Hall of Fame.

The former Chelsea manager, who is being honoured by the museum for her coaching achievements, not least her seven Women's Super Leagues titles and Olympic gold medal, explains how glad she is that the "women's game is in a better place in this country" compared with when she took the Chelsea job in 2012. Alongside her smiles, though, there is a deep sadness. Sitting down to speak to the Guardian, Hayes has words of warning for the sport: it must learn lessons from the death of her predecessor at Chelsea, Matt Beard, after the shock news of his death aged 47 last month.

"It's a football community in mourning. It's a huge loss," Hayes says. "Mental health is a silent killer and coaches are human beings, and I still think we've got a lot of work to do to support more than just players. The LMA [League Managers Association] do a great job but, as the women's game is growing, we have to reflect on how we support managers at every level, to navigate the pressures and the expectations.

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