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Meta apologises after violent videos flood Instagram feeds

The Guardian

|

March 01, 2025

Mark Zuckerberg's Meta apologised yesterday after Instagram users were subjected to a flood of violence, gore, animal abuse and dead bodies on their Reels feeds.

- Dan Milmo

Users reported the footage dominating their feeds after an apparent malfunction in Instagram's algorithm, which curates what people see on the app.

Reels is a feature on the social media platform that allows users to share short videos similar to TikTok.

An Instagram forum on Reddit, the discussion platform, contained posts from users referencing the graphic material that had appeared in their feeds in midweek. One user wrote: "I just saw at least 10 people die on my reels."

There were also references by users to a video of a man being crushed by an elephant. Others flagged footage of a man being dismembered by a helicopter. Several users posted videos of their Reels feeds dominated by "sensitive content" screens that are designed to shield users from graphic material.

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