Coffee drinkers urged to try supermarket own brands as prices soar

It's a wake-up call for instant coffee drinkers - the price of some of the UK's best-known brands has soared by up to 40% in a year.

- Sarah Butler

Analysis by the consumer group Which? found that 11 out of 12 instant coffees at six major supermarkets had risen by at least 8% in the first two months of this year compared with the same period in 2024 and half were more than 10% pricier.

A 200g jar of Nescafé Original - the UK's top-selling coffee - was 40% more expensive at Ocado at an average of £7.91, compared with an average £5.65 a year earlier. There was an average 14% price rise to £5.79 across the five supermarkets where it was available.