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Pinoys see pathway from poverty with VA jobs

The Freeman

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March 28, 2025

Nathalie Mago’s work day begins after she’s tucked her three daughters into bed and flicked off the lights in their house north of the Philippine capital Manila.

Pinoys see pathway from poverty with VA jobs

As her young family sleeps, the 32-year-old starts discussing the day’s agenda with her boss -- an American half a world away.

A “virtual assistant”, Mago is one of a growing number of Filipinos flocking to the booming but unregulated sector in the face of a tight job market, low wages and frequently hellish commutes.

“It literally saved me,” Mago told AFP. “I was able to support myself and my family at the same time.”

A former office worker, the 32-year-old said she’s now earning five times as much serving as the “right hand” of employers for whom she writes copy, manages social media and even buys family birthday gifts.

Government figures for the sector are unavailable as the role falls into no recognised job category, meaning legal protections are also effectively non-existent.

But Derek Gallimore, of advisory firm Outsource Accelerator, estimates the number of Filipino virtual assistants at around a million -- a number he expects to grow.

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