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2nd Halal and Muslim-friendly Tourism Forum held in Cebu City

The Freeman

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July 21, 2025

As the Philippines advances its position as a Muslim-friendly destination, Cebu emerged not only as host of the 2nd Halal and Muslim-Friendly Tourism Forum but also as a cultural compass guiding the nation's inclusive tourism vision.

Held at Seda Hotel in Cebu City on July 16, the event underscored Cebu’s strategic role in shaping hospitality through collaboration between the Department of Tourism (DOT) and the Global Tourism Business Association Inc. (GTBA).

A Memorandum of Understanding between DOT Secretary Christina Garcia Frasco, a Cebuana, and GTBA President Michelle Taylan affirmed a shared commitment to expanding Halal tourism nationwide with Cebu serving as a natural staging ground.

Frasco, in her keynote address, rooted the movement in Cebuano’s courage and pride.

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