AI revolutionises Surat diamond & jewellery sector

Surat, globally renowned as the hub of the diamond and jewellery trade, is now witnessing a technological transformation with artificial intelligence (AI) reshaping the way designs and marketing materials are created.

- Melvyn Thomas

What once took days or even weeks - sketching jewellery, conceptualising new ideas, or building catalogues - can now be completed in just minutes. The adoption of AI has not only accelerated production but also enhanced creativity, efficiency and global competitiveness in the industry.