Story tailor!

Fashion designer Narendra Kumar on dressing Jeff Bezos and how storytelling has shaped his journey

- Anita Aikara

If fashion designer Narendra Kumar could define himself in two words, he'd like to be called a “Story Tailor”.

Storytelling has been a part of his journey, from his very first show till date.

If there is any role that you can think of in the fashion industry or even imagine in your wildest dreams, Kumar has done it all. From being India’s first fashion editor to teaching at fashion school, being a photographer to styling films like Fashion and No Smoking, exhibiting at an art show outside Paris, being the founding fashion editor for Elle... the list is endless.

“I am also an award-winning filmmaker, actually India’s only fashion designer-cum-filmmaker to have his own movie as the Best Fashion Film at the Berlin Fashion Film Festival, along with Gucci, Hermes, Burberry and Adidas. We are also India’s only designers to be listed in Esquire’s best menswear stores in the world,” he exclaims.