Heritage in every ritual

Princess Gauravi Kumari brings Ayurveda, wellness, and craft together

- Sumita Bagchi

In an era where beauty is often reduced to quick fixes and instant results, Princess Gauravi Kumari turns to the timeless wisdom of Ayurveda for a more mindful approach.

"Ayurveda offers what modern beauty is rediscovering—balance, personalisation, and holistic wellness," she says. For her, true luxury is about provenance, conscience, and heritage, and true beauty is feeling nourished, grounded, and connected to traditions that celebrate balance. As the General Secretary of Princess Diya Kumari Foundation (PDKF) and brand ambassador of Kama Ayurveda, she champions a vision of luxury that goes beyond aesthetics: one that respects heritage, nurtures biodiversity, and empowers communities. Through the brand's latest initiatives like Kama Cares and collaborations with PDKF, she is creating sustainable models, where artisans are recognised as skilled professionals and traditional knowledge finds a place in contemporary luxury.

We quiz her on this association, her thoughts on Ayurveda, luxury, and the evolving world of wellness and craft.

In a world of science-driven, results-focused beauty, how does Ayurvedic wisdom fit in?