‘Kamal Sakhis’ to power BJP’s mega women outreach

"Kamal Sakhis" or women supporters of the BJP have been identified as key players in scoring a hat-trick of victories for the party in parliamentary elections as Prime Minister Narendra Modi and Home Minister Amit Shah push workers on the ground to increase enrolment of women voters ahead of the 2024 Lok Sabha contest.

- RAHUL CHHABRA

With the aim of notching up a 51% vote share in the parliamentary elections - as against 38% in 2019 (while NDA's share was 45%) - and bagging seats in excess of 330-as compared to 303 in 2019, the party has given targets to the Mahila Morcha to enrol new party workers and work closely with prabharis and convenors in each Lok Sabha constituency. "About 20 meetings of the women wing, along with other party morchas, are likely to be organised in each of the parliamentary constituencies before the election," said a party leader.

Interestingly, social media. influencers are also planned to be roped in to maintain a connection with women voters, especially the young and the tech-savvy.