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India's screen entertainment market to touch $17 billion by 2029: Report
The Daily Guardian
|May 05, 2025
The screen entertainment market in the country is estimated to touch USD 17 billion by 2029, driven by digital platforms and sustained by television and movies, according to a joint report by Media Partners Asia (MPA), IP House and Confederation of Indian Industry (CII).
As per the report, online video will contribute USD 8.6 billion, making it the largest revenue segment by 2029, driven by affordable data, mobile penetration, and the rise of localized digital content.
Television, while slightly declining, remains a close second at USD 6.8 billion, underscoring its widespread reach and cultural inertia across Indian households. Movies are set to earn USD 1.9 billion, recovering steadily through hybrid release strategies and multiplex revival, as per the report.
Together, the three formats signal a shift from traditional to digital, while still coexisting in a hybrid, multi-screen future, the report added.
Cette histoire est tirée de l'édition May 05, 2025 de The Daily Guardian.
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