Gold Is Unspoken Guardian & Trusted Ally

Did you know that the sheer volume of gold owned by the Indian woman surpasses the combined reserves of the top five gold-holding countries: USA, Germany, Italy, France, and Russia, as per the latest report by World Gold Council. We hold a staggering 24,000 tons of gold, which is far more than any country's gold holdings individually.

- Namrata Kohli

What's more, the quantity is growing with each passing year despite the fact that the gold rate has been increasing. Even the latest Deloitte report "Sparkling Success: Renaissance in India's Gems and Jewellery Sector" states that "Gold remains the dominant choice for jewellery, with a 97% preference."

Have you ever wondered why this gold fixation even though the jewellery and big fat Indian wedding circuit is largely dominated by Kundan, Polki and diamonds. These may be admired for their aesthetic appeal, but gold has outdone any other jewellery simply because gold is beyond jewellery. For generations, Indian women have seen gold as a form of liquid savings that can be leveraged during times of need, providing a sense of economic independence.

Let me elaborate on this point. During the devastating 2004 Indian Ocean tsunami, entire communities were displaced, and many lost access to their homes, belongings, livelihoods. But for these fisherwomen wearing gold on their bodies, this gold became their lifeline - they sold their jewellery to buy essential supplies, rebuild homes. And that is why even though gold prices have been galloping Indians continue to invest in this metal.