Botox fame is booming

TREATMENT: NOW IN MEN'S REALM OF GROOMING

- Thami Kwazi

Once whispered about behind closed doors, Botox (or Brotox) is now boldly entering the realm of men's grooming. The trend, dubbed "Brotox," is seeing a surge across South Africa and globally, as more men embrace facial rejuvenation to look sharper, younger, and more confident.

Dr. Maureen Allem, founder of Skin Renewal, shares expert insight on why it's no longer taboo to tweak and tighten.

"It's time we let go of outdated stigmas. Men deserve great skin, too," she says.

Breaking the stigma

Gone are the days when Botox was seen as a "women-only" fix. More and more men, from boardrooms to sports fields, are saying yes to smoother foreheads and fewer crow's feet.

In fact, according to the aesthetic clinic, male patients now make up a growing percentage of their clientele seeking anti-aging treatments.

"There's absolutely no shame in men wanting to take care of their skin or reverse signs of aging," says the doctor.