Heart skips beat for Soccer Aid

WHEN a celebrity wants to do something special for charity these days, it seems they have to put themselves through hell. Usually days of it. It’s as if we'll only cough up if we've seen a famous person suffer. Anything less? Nah, forget it.

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STILL SMILING: Olly completed a tough challenge for charity

Is it David Walliams’ fault, I wonder, for swimming the Channel for Sport Relief in 2006 and raising £1million? Is that what really raised the ante?

Since then, these celebrity challenges seem to have become more and more gruelling. It’s as if they're trying to out-gruel one another.