Genevieve fashions a new chance to impress

THREE-WAY VENTURE IS HER FIRST MENSWEAR PROJECT

- By EMILY GRAY

A Northumberland-born designer who has worked with the likes of Maya Jama and Dua Lipa is gaining recognition on the global fashion scene alongside her growing team and a thriving studio in London.

And now Genevieve Devine has launched a new international menswear collaboration.

Genevieve’s eponymous label has launched its first-ever menswear capsule in Japan. The three-way collaboration - with cult British streetwear brand Gimme 5 and Tokyo-based NEXUSVII - features hand-crafted bomber jackets made in her London studio, shipped exclusively for sale in Tokyo.

Genevieve, who went to school at Dame Allan’s in Newcastle before taking a foundation in art at Newcastle College and Fashion Design at Northumbria University, went on the complete an MA in Fashion at renowned London art school Central Saint Martins.