Meesho records 1 crore orders during pre-festival sales event

SoftBank-backed e-commerce company Meesho has confirmed that it secured nearly 1 crore orders during four sale days, with 75 per cent of orders originating from tier 2 and beyond markets. Over these sales, Meesho attracted more than 50 lakh new customers.

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The firm is now preparing for the forthcoming festive season, having witnessed significant success during the recently concluded sale events for Onam, Raksha Bandhan, and Ganesh Chaturthi. Meesho is launching its flagship ‹Meesho Mega Blockbuster Sale› from October 6 to October 13. This will compete with Amazon›s Great Indian Festival and Flipkart›s The Big Billion Days events, both commencing on October 8.

We›ve observed many new users from Tier-4 regions and rural parts of India. We›re now readying for the ‹Meesho Mega Blockbuster Sale› this festive season. Last year, we saw nearly 2x year-on-year growth during the festive period,» said Megha Agarwal, CXO, Growth at Meesho, in an interview.

Almost 75 per cent of the company›s demand has come from tier 2 and beyond markets, including places like Amravati, Aurangabad, Dehradun, Nellore, Solapur, and Warangal. In preparation for the festive season, Meesho has added nearly 2 lakh new sellers in the past two months.