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JIOCINEMA BREAKS STREAMING RECORD WITH 620M VIEWERS IN IPL 2024
The Business Guardian
|May 31, 2024
TioCinema, the official the Tata IPL, wrapped up a remarkable season of the cricket league with recordbreaking viewership and engagement figures. The platform reached 26 billion views during the IPL 2024 season, marking a 53 per cent increase from the previous year.
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JioCinema's second season of streaming the IPL saw over 350 billion minutes of watchtime, with viewers spending an average of 75 minutes per session, up from 60 minutes last year the company said.This season saw JioCinema's reach grow by more than 38 per cent, reaching a total of over 620 million viewers. The substantial increase in viewership was driven by features such as 12 language feeds, 4K viewing, multi-cam options, and immersive AR/ VR and 360-degree experiences, which led to an average watch time of 75 minutes, up from 60 minutes last year, the company said. The opening night of the 2024 IPL season saw
Cette histoire est tirée de l'édition May 31, 2024 de The Business Guardian.
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