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FMCG brands drive premiumisation amid inflation
The Business Guardian
|November 11, 2024
Despite persistent inflation and sluggish demand, several leading FMCG and retail brands are doubling down on their premiumization strategies, reshaping their approach to appeal to discerning customers.
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According to several industry players, with the current inflationary pressures and tempered demand in urban markets, they are planning to refine the premiumization approach, with more adaptive prices and refined packaging, among others.
Cette histoire est tirée de l'édition November 11, 2024 de The Business Guardian.
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